Privacy Policy

Below is our privacy policy, which outlines a lot of legal goodies, but the bottom line is it’s our aim to always treat your privacy seriously while providing you the functionality that you are looking for.


This privacy policy is intended to inform users of our proprietary products available at, including all sub-sites and micro-sites controlled by us (the “Service”) about how Backprop OÜ (“Backprop”, “we” or “us”) gathers and uses personal information submitted to Backprop through the Service. Backprop will take reasonable steps to protect user privacy consistent with the guidelines set forth in this policy and with all applicable Estonian and EU laws. In this policy, “user” or “you” means any person viewing the Service or submitting any personal information to Backprop in connection with using the Service.

By using our Service, integrating with our systems, or by otherwise providing us with your personally identifying information, you are accepting the practices and policies described in the Privacy Policy. This page represents the most up to date terms of our Privacy Policy. If you have questions or concerns regarding the Privacy Policy, you should first contact us at

Our Privacy Policy does not apply to services offered by other companies or individuals, including third party services used by Backprop. We encourage you to familiarise yourself with the applicable third party privacy policies.

What information do we collect?

Personal Information: If you sign up to create an account, we may ask you for certain personal information for the account, including the name of the individual creating the account, business email address, business phone number, company name, and payment information such as credit card number (the “Personal Information”). In addition, if you contact Backprop and disclose additional personal information, we reserve the right to store that Personal Information.

User Data: Your use of the service provides us certain user-specific data (“User Data”), including but not limited to your use of the Service.

Web Tracking Information: We, and third party service providers that we engage to provide services to us (“Contractors”), may use web tracking technologies such as cookies, web beacons, pixel tags and clear GIFs in order to operate the Service efficiently and to collect data related to usage of the Service. Such collected data (“Web Tracking Information”) may include the address of the websites you visited before and after you visited the Backprop website, the type of browser you are using, your Internet Protocol (IP) address, what pages in the Service you visit and what links you clicked on, and whether you opened email communications we send to you. In order to collect Web Tracking Information and to make your use of the Service more efficient, we may store cookies on your computer. We may also use web tracking technologies that are placed in web pages on the Service or in email communications to collect information about actions that users take when they interact with the Service or such email communications, and our Contractors may also do so. You may be able to alter your browser settings to control which web tracking technologies are permitted when you use the Service, however this could affect the performance of the Service.

How do we use the information we collect?

Personal Information: We use and store Personal Information for the purpose of delivering the Service, including to establish or renew your Backprop account, and to analyse and improve the operation of the Service. We may also use Personal Information for internal purposes of the Service. We may store Personal Information in our contact database, and may use such database to send you marketing materials and to contact you regarding your interest in Backprop products and services.

User Data: We will use the User Data to provide the Service. We reserve the right to aggregate User Data across all or a subset of users for the purpose of statistical information relating to the use of the Service, as described in “Aggregate Information” below.

Aggregate Information: We may create statistical, aggregated data relating to our users and the Service for analytical purposes. Aggregated data is derived from Personal Information and User Data but in its aggregated form it does not relate to or identify any individual, business, or specific user’s data. This data is used to understand our customer base and to develop, improve and market our services.

Web Tracking Information: We use Web Tracking Information to administer the Service and to understand how well our Service is working, to store your user preferences, and to develop statistical information on usage of the Service. This allows us to determine which features users like best to help us improve our Service, to personalise your user experience, and to measure overall effectiveness.

What information do we disclose to third parties?

Backprop’s Disclosure of Personal Information: Backprop will not disclose Personal Information to any third party except to our Contractors who are bound by written obligations of confidentiality, or as described under “Permitted Disclosures” below.

Legal Exception: Notwithstanding the above, Backprop may use Personal Information and User Data to the extent required by law or legal process, or if in Backprop’s reasonable discretion use is necessary to investigate fraud or any threat to the safety of any individual, to protect Backprop’s legal rights or to protect the rights of third parties.

User Data: We only disclose User Data to any of the designated administrators of the business entity that you establish via your account. Except as described above, we disclose User Data only to you, the user who submitted the User Data to Backprop to our Contractors who are bound by obligations of confidentiality, and as described under “Permitted Disclosures” below.

Web Tracking Information: We disclose Web Tracking Information to Contractors, in order to analyse the performance of the Service and the behavior of users, and to operate and improve the Service.

Aggregate Information: We may disclose aggregated data that does not contain Personal Information that identifies any particular user or person to any third parties, such as potential customers, business partners, advertisers, and funding sources, in order to describe our business and operations.

Permitted Disclosures: Notwithstanding the foregoing, Backprop reserves the right to disclose any information Backprop collects in connection with the Service, without further notice to you (a) to any successor to Backprop’s business as a result of any merger, acquisition or similar transaction; and (b) to any law enforcement or regulatory authority to the extent required by law or if, in Backprop’s reasonable discretion, disclosure is necessary to investigate fraud or any threat to the safety of any individual, to protect Backprop’s legal rights or to protect the rights of third parties.

How can you opt out of use and disclosure of your information?

If you would like your Personal Information removed from our mailing list or database, please contact us at In such an event, Backprop may retain copies of this information.

Access and Updating of Information

You can update your Personal Information by using the profile editing tools on the Service. Backprop will respond to any reasonable request by a user to review or amend his or her Personal Information held in our mailing list or database. Backprop reserves the right to verify your identity in order to provide such access. Please contact us by sending an email to

Security: We will take security precautions to protect the security and integrity of your Personal Information and User Data in accordance with this policy and applicable law. However, no Internet transmission is completely secure, and we cannot guarantee that security breaches will not occur. Without limitation of the foregoing, we are not responsible for the actions of unauthorised third parties that breach our reasonable security procedures.

Links: The Service may contain links to other websites. Backprop is not responsible for the privacy practices or the content of those websites. Users should be aware of this when they leave our site and review the privacy statements of each Web site they visit that collects information. This Privacy Policy applies solely to personal information collected by Backprop.

More Information

If you still have questions, please contact us at

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